We're a comprehensive creative consultant based in Jakarta since 2016. We've worked with companies to build their presence on social networks and execute activation campaigns that fulfill their business objectives. We've put into practice the idea of quality over quantity. Our priority is to make sure the work that we do makes real change in the businesses we committed to. Only then will their success stories be written and those will be the success stories that we will be able to tell.
Social media is free, open and in most cases unregulated. It's not a surprise that we often see the misusage of social media as a platform. In a healthier digital ecosystem, we hope:
Brands are more objective in their expectations on the usage of social media as a platform of socialisation instead of merely as a marketing brochure. In the creators economy, they no longer hold a higher seat on the table and have to respect the creator's position as the people closer to the consumers.
Must be held at a higher standard of professionalism. With an increasing amount of eyes observing contents they produce, it is expected of them to be more aware of what and how they communicate to their audience.
We (and all others) have the responsibility to educate both stakeholders on ways to collaborate. Collaborations that will produce creative ideas that leads to better execution and leave a big impact for both of them. Clients get the exposure they seek and creators gets a bump in their credibility.
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