about the client
Indonesia Stock Exchange is a stock exchange based in Jakarta, Indonesia. It was previously known as the Jakarta Stock Exchange before its name changed in 2007 after merging with the Surabaya Stock Exchange. During recent years, Indonesia Stock Exchange has seen the fastest membership growth in Asia.
Problem Statement
Along with the rise of investment trends, many people are interested but don't know where to start. There are still many people who are deceived, do it the wrong way (following other people, trusting recommendations, not doing analysis, etc.) here they need someone to tell them how to invest properly. Here IDX wants to educate the public about how to invest properly and correctly
To simplify and reconnect Indonesia Stock Exchange with millennial audiences with a simpler and more communicative approach. As big corporations and the financial industry were relatively old-school and boring, we brought IDX with a fresh and fun yet educating approach back in 2016 and even more adaptive to dynamic changes in 2019 to date.
The Result
Followers in 2 years
Online impressions
We do content creation according to the trends of society. Demonstrate that learning about investing isn't that difficult by featuring content that's easy to read, understand, relatable and entertaining. In addition, to increase the reach of education, we created an investor incubator program. In this program, we involve selected influencers with their respective fields to be able to educate them about stock investment. So we can reach people we haven't been able to reach.
Next Project
chapter
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