about the client
%Arabica is a Japanese coffeehouse based in Japan. With over 94 locations in 17 countries, it has become a place known for excellent coffee.
Problem Statement
%Arabica launched its first official store in Indonesia and continuing the global success, client needed to have a strong communication and activation strategy to build the hype and push consumer’s excitement in Indonesia.
To raise brand awareness and engagement about %Arabica as a global lifestyle brand, creating a new lifestyle to respected target consumers which drives decent revenue performance.
The Result
Increase in followers
Over agreed KPI
Online impressions during launch
Higher engagement rate compared to similar businesses.
We utilize hybrid strategy from Online to Offline across multi-channel activity. Through various online content, collaboration with hundreds of social influencers and media which drove continuous attention all over possible channels, and in-store improvement services especially in the middle of the pandemic period.
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