Valbury Asia Futures

360 Creative Campaign Service

Year

2024

Client

About The Client

Valbury Asia Futures is a trusted Indonesian futures brokerage company.

Problem Statement

Valbury is a local pioneer in the forex industry in Indonesia. However, unfortunately, in the launch of micro lot accounts in Indonesia, Valbury was quickly surpassed by its competitor, Monex (MIFX). Additionally, this occurred during the September-December period, characterized by a usual decrease in trading volumes, compounded by the presidential election campaign momentum.

Objective

Strategy

Creating awareness and/or knowledge among the target audience about the launch of Valbury's micro lot accounts through a relevantly packaged Influencer Marketing campaign on social media. The key message is #LebihKecilLebihTenang, ‘Tenang, Ramah, Tetap Produktif untuk Trader Pemula’.

Results

The #LebihKecilLebihTenang campaign is amplified through various Key Opinion Leaders (KOLs) actively spreading education and information about forex trading on Instagram and TikTok social media platforms (1 main KOL, 9 supporting KOL, 14 nano KOL, 3 media).