Indonesia Stock Exchange; the one and only stock market regulator and facilitator in Indonesia.
We have been collaborating with IDX since 2016, when their content primarily consisted of graphs and numbers. Not everyone finds these formats relatable, which can intimidate and discourage people from starting to invest or following IDX. In 2018, IDX partnered with another agency and conducted an influencer marketing campaign called #Investory. When IDX re-established the partnership with us in 2019, we observed that the #Investory project with paid KOLs (Key Opinion Leaders) was not as effective as anticipated and consumed a significant portion of the budget. Additionally, most of the influencers stopped investing once the campaign ended.
We believe that creating relatable educational content should start from the audience's experiences. We created the #StockAroundUs campaign to show the audience how closely connected stocks are to their daily lives, prompting them to consider why they wouldn't want to become owners of these companies.
We also launched the #TanyaIDX campaign at a time when many people lacked understanding about stock investments, providing them with a platform to ask any questions directly to IDX as the regulator and the most reliable source to avoid investment scams.
This program incubated 6-10 influencers from outside the finance industry to equip them with investment knowledge, enabling them to share their investment experiences with their audience and encourage their followers to invest.
To this day, IDX continues to create content that resonates with its audience and conducts various activities to educate the Indonesian public about investing.
#StockAroundUs campaign in 2016-2018 aimed to raise awareness among the audience that stocks are closely connected to our daily lives, encouraging them to consider becoming owners of these companies through investment
#MauMulaiKapan campaign in 2018-2019 aimed to remind the audience to start investing. This was due to the fact that while there were many influencers sharing about finance and investment, people were still hesitant to actually start investing.
#Investory is a segment that shows the audience about stock or financial storytelling. In this content, we are trying to explore the writing style (copywriting) to make it easily readable and engaging for them.
#PahamSoalSaham was IDX’s new segment to educate the audience about how to analyze investment. In this segment we try to explain in the easiest way possible to help them understand.
Target Impression Achieved from Instagram, Facebook, TikTok and Twitter (Jan-Jul 2023)
New Investor through Influencer Incubator in 2020, 2021 & 2022
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