Corporate Training Program for ILO (International Labour Organization)

Corporate Training
Year

2024

Client

ILO

Corporate Training Program for ILO (International Labour Organization)

About The Client

The International Labour Organization (ILO) is devoted to promoting social justice and internationally recognized human and labour rights, pursuing its founding mission that social justice is essential to universal and lasting peace.

Problem Statement

The ILO has prioritized care work in the Women at Work and the Future of Work Centenary Initiatives. Achieving gender equality at work is crucial due to the adoption of SDG 5, which aims to recognize and value unpaid care work through public services, infrastructure, and social protection policies (target 5.4).

Their Story

Objective

In Indonesia, 40% of women leave the workforce due to marriage, childbirth, and becoming unpaid care providers at home. Establishing consistent workplace policies to support women workers during the transition from pregnancy to motherhood while staying in the labor force is a significant focus of the Indonesia Decent Work Country Programme (DWCP) 2022-2025, particularly under Country Priority 3: Enhancing protection for vulnerable groups of workers.


We aim to raise awareness on the importance of domestic care work for family welfare and the need to recognize, reduce, and redistribute unpaid care duties – while also valuing care workers, by improving their working conditions, thus generating a virtuous circle. 

Strategy

We invite related communities and influencers and conduct a workshop on care economy and its 3R Framework (recognize, reduce, redistribute), as well as capacity building on the necessary skills needed by the nano and micro influencers. The participants disseminate this information on their social media platforms, leveraging the knowledge acquired during the workshop through personalized storytelling.

Results

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360 Creative Campaign Service

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