about the client
EZVIZ was created to put “easy vision” in every home with easy-to-use smart home devices that provide visual protection and tangible joy to every family. The goal is to develop new generations of smart home products that simplify and automate your home experience.
Problem Statement
Brand's identity is getting shadowed by existing competitors with almost similar features yet heavier marketing activity and our targeted audiences are still not familiar with the EZVIZ's USP and brand value.
Creating and implementing content strategies that demonstrate the utility of EZVIZ's products in everyday situations and have the potential to raise awareness.
The Result
According to monthly reports, the majority of EZVIZ's target audience is men. We notice that men tend to prefer to look for straightforward, not convoluted, and detailed information, particularly when it comes to technology devices. Then this statement was supported by the finding that the best performing content was about product information which was presented straightforwardly.
Turns out it works really well and we've even managed to develop a few content outliers, where the performance of the content deviates extremely high performance (viral) on Instagram & TikTok.
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