SoKlin x Market Muesum

360 Creative Campaign Service

Year

2023

Client

SoKlin

About The Client

Problem Statement

Coinciding with Indonesia's independence month, SoKlin collaborated with Market Museum to embrace the younger generation, encouraging them to take pride in the diversity of colors and traditional textiles of the nation, which need to be consistently preserved together by creating an activation booth that consisted of several activities & workshops such as perfume making, fabric styling & color consulting and they wanted to attract as much visitors as possible.

Objective

Strategy

To amplify and enliven this event, we curated 16 micro KOLs who align with the target audience and desired event.

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These KOLs were asked to inform their audience about the SoKlin x Market Museum event through Instagram Story and then visit the offline booth at Kemang Village to experience the activation.

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Afterwards, they were requested to summarize the activities and highlights of the SoKlin booth through Instagram Reels, ensuring that their audience is informed and inspired to visit the booth as well.