The Laughing Cow: From Generation to Generation Campaign

360 Creative Campaign Service

Year

2024

Client

The Laughing Cow

About The Client

Problem Statement

Over the years, The Laughing Cow has expanded its cheese production worldwide, resulting in the popularity of Belcube cheese not only among cheese enthusiasts but also mothers preparing homemade baby food.

Objective

Strategy

In our "Generation to Generation" campaign, we collaborated with Tasya Farasya to create content where she gets a recommendation from her mother to give Belcube Cheese to her children.

‍

This highlights that Tasya's family has trusted Belcube for generations, relying on its USP to maintain the family's nutritional intake.

‍

Coinciding with Eid al-Fitr, the content is presented with a festive atmosphere.

Results

We gain 2M++ ish total impressions (higher that other branded content on Tasya’s profile) organically through our “Generation to Generation” campaign with Tasya Farasya shown that the appearances of her mother (Bu Ala) and daughter (Ayang) is impactful.

Our client received tons of positive feedback from Tasya Farasya's audience, internal company stakeholders, and distributors. As a result, their sales increased significantly during the campaign.

>2 Mio

Total Impressions on Instagram

‍

81,495

Total Engagement

No items found.